You’ve all heard the hype. Everyone’s on Facebook and Pinterest and Instagram. There’s tweeting going on everywhere, but not a bird in the sky. And something called Snapchat where messages disappear…but you might be able to advertise there?
Social media continues to innovate the ways people communicate and receive information in the 21st century. This is not just true for keeping up on what your friends and family are doing, but can have a real impact on the way you run your business as well.
I find it fascinating to listen to and read what other people have to say about social media, especially when they are trying to tell you why or why not it is something in which a business should invest any of its time and resources. First, let me make it perfectly clear I’m by no means proclaiming myself as some sort of expert on how to use the growing number of social media platforms out there. I am saying that I do recognize when you truly understand what exactly social media is you will understand as a businessperson—be it residential or commercial—why your company must be engaged in it.
With that, Flooring America/Flooring Canada (FA/FC) kicked off its next three-year plan, which continues the buying group’s quest to become the most recommended flooring store in North America.
This summer, the buying group continued to advocate its members Go Beyond but as the co-op approaches its 30th anniversary in 2015 officials reminded them to do it “together.”
We have looked at the younger crop of customers out there shopping for floor coverings for the last couple of months and how they are in the process of driving a wholesale change in the way business will be conducted in this industry in the future.
Butler Floor and Carpeting had tried conventional marketing and advertising but, after 63 years in business, the third-generation family-owned Pennsylvania operation needed to try something else.
