Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?
Standing out among the crowd isn’t always easy, but with the help of recognized personalities and household names, retailers have the opportunity of putting their products in the spotlight and separating themselves from the pack—especially if they sell rugs, which is where the majority of these licensed brands are going.
When it comes to the carpet industry and the work it has done on the sustainability side it is hard to argue with the success and strides it has made over the years–especially the last dozen or so when it helped spearhead the formation of the Carpet America Recovery Effort (CARE).
When the news broke earlier this year that industry veteran and Hall of Famer, Peter Spirer had purchased Max Windsor Floors it was greeted with surprise by many, and wonder by some.
Starting a flooring retail business and sustaining it can be difficult enough, but doing so while also building a well-known and respected brand is even more challenging.
Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task.
The National Wood Flooring Association (NWFA) announced the winners of its 2014 Wood Floor of the Year contest during its Wood Flooring Expo held in Nashville, Tenn.
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