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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Guest Column

Digital Marketing Tips for 2014

Frank Chiera
April 1, 2014
No Comments

So, 2014 is in full swing and by now, you probably have a solid idea about your marketing initiatives for the coming year. With more pressure being placed on marketing executives to do more with less, a sound digital strategy will definitely work harder for your brand than most traditional methods (i.e. print advertising, mailings etc).


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Editorial

Time to Get Social

Matthew Spieler
Matthew Spieler
April 1, 2014
No Comments

Yes, I’m talking about social media. But before you turn the page, I’m not writing to you, the individual. 


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Thinner Tiles Create More Options Without Sacrificing Performance

Matthew Spieler
Matthew Spieler
April 1, 2014
No Comments

No matter the category, technology has been playing a major role in the types of products manufacturers are able to produce, and the tile industry is no different. In fact, many would argue there’s a technological revolution taking place in the category—some would call it an evolution—as companies are creating products with looks and textures never before seen.


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U.S. Market Moving to Larger Tiles

Matthew Spieler
Matthew Spieler
April 1, 2014
No Comments

There was a time when the typical floor tile used in the U.S. was under a foot. Today, a 12-inch tile is considered small, as Americans have discovered the unique styling attributes of large format tiles. 


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Events & Conventions

Surfaces Showcases Industry Starting to Bounce Back as Optimism Highest in Years

Matthew Spieler
Matthew Spieler
March 4, 2014
No Comments

If there was any doubt as to whether the industry is starting to bounce back from the deep pit it fell in due to the Great Recession, one only needed to attend this year’s Surfaces, as both exhibitor and attendees expressed the kind of optimism and hope that had been absent for the last six-plus years.


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Industry News - March 2014

March 4, 2014
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Come check out the latest industry news and see what is going on within the flooring industry!


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Guest Column

Cork Presents Tremendous Selling Opportunities

Tim Tomkins
March 4, 2014
No Comments

In conjunction with the 2014 InterCork II campaign being launched by APCOR, the international trade body representing cork producers from Portugal, I would like to elaborate further on their efforts while extolling the many virtues cork flooring has to offer the independent retailer.


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Guest Column

The Continuing Evolution in Bamboo Flooring

William Jopling
March 4, 2014
No Comments

Since bamboo’s initial introduction to the U.S. flooring market in the early 1990s, it has continued to evolve into different flooring formats, which has served to increase the product’s use and demand, especially in today’s eco-conscious flooring market.


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Flooring and the Law

A Proper Sales Order Form is a Powerful Tool to Prevent Problems

Martin Silver
March 4, 2014
No Comments

Most dealers only very occasionally will be forced to seek a lawyer’s aid to collect money due for goods they have already sold and delivered. 


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The Trusted Sales Advisor

Becoming A People Person

Kelly Kramer
Kelly Kramer
March 4, 2014
No Comments

Back about 30 years ago, a close friend introduced me to a small group of people at a party. He jokingly told the group an old cliché: “Be careful with Kelly he can sell ice cubes to Eskimos.”


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SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

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Shaw Flooring Network Retailers Report Post-Election Sales Surge

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Retailers Share Top Takeaways from Shaw Flooring Network Convention

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