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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Mohawk’s 2014 Introductions Designed to ‘Captivate’

Matthew Spieler
February 10, 2014

When it comes to building on the momentum created in 2013, Mohawk Industries went all out with its product introductions for this year—in both its soft and hard surface offerings.


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Shaw Marries Beauty and Performance for 2014 Products

Danielle Clair
Danielle Clair Simpson
February 10, 2014

Softer carpet options, wider plank hard surface choices and large rectangular tiles are just a few of the new and innovative product trends Shaw is featuring for retailers and consumers for 2014.


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Resilient Flooring Update

Fiberglass Continues to Grow at Felt’s Expense

Michael Chmielecki
Michael Chmielecki
February 10, 2014

Depending on who you ask, fiberglass-backed resilient flooring has either already taken over the resilient sheet market or is poised to overtake it soon.


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LVT is All the Rage, but Don’t Forget Sheet

Matthew Spieler
February 10, 2014

In the late 1990s when laminate was all the rage and other hard surfaces such as wood and tile were starting their surge with consumers there were rumblings around the industry the resilient category was becoming a dinosaur and like it, a dying breed as market share was being eaten up every which way.


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Events & Conventions

Mohawk Tells Aligned Dealers to ‘Own the Moment’

Matthew Spieler
February 10, 2014

There is no doubt 2013 was one of the best years for the overall industry in recent memory, and with many of the key indicators flooring looks to remaining positive, executives at Mohawk Industries told members of its ColorCenter and Floorscapes aligned networks to “Own the Moment” at the company’s annual Solutions conference.


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Contractor’s Corner

Ohio Contractor ‘Rounds the Ball’ for Its Customer Base

Tim McCarty
January 10, 2014

Like many flooring contractors, JP Flooring in Westchester, Ohio started out as a small installation company in 1988. Our founder, Phil Schrimper, first learned the carpet business by working for a local retailer and branching out into starting his own company was a natural move motivated by his entrepreneurial spirit.


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The Trusted Sales Advisor

No Resolutions; Just New Habits

Kelly Kramer
January 10, 2014

More than 10 years ago I stopped making New Year’s resolutions. The reason being is I finally understood that what we know we should be doing and what we can continually gain permanent control over are two different things.


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The Importance of Sound Control

Daniel Gibson
January 10, 2014

Sound control in the flooring industry is a thankless job. Think about it, if the product is installed and functions properly the end user never even knows it’s there. No concerns, no complaints and, most unfortunately, no pats on the back.


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What Consumers Want in Carpet Cushion

January 10, 2014

Today, the carpet cushion industry offers consumers and commercial end users many products from which to choose. These underlayments come in varying configurations and have different performance attributes.


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Let’s TalkFloor

LED, An Idea Whose Time has Come; A Conversation with LED Source’s Dean Ernst

Dave Foster
Dave Foster
January 10, 2014

To me, a conversation about lighting would normally draw a very big ho-hum. But LED lighting, I have learned, is groundbreaking and will definitely be a part of your future and mine.


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