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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Editorial

Don’t Let the Momentum Stop

Matthew Spieler
January 10, 2014

As you read this, the holiday season is over, markets and conventions are around the corner and then shortly thereafter the long winter months. Now is when business slows enough to allow people to catch their breath and make their strategies for the year.


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NAFCD Focuses on Leadership at Annual Convention

Michael Chmielecki
Michael Chmielecki
January 10, 2014

Business leadership and financial benchmarking were a focus of the 2013 North American Association of Floor Covering Distributors (NAFCD) and North American Building Material Distribution Association (NBMDA) joint convention, held this past November in Chicago.


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Total Solutions Plus Reaches New Milestones

Jennifer Richinelli
January 10, 2014

A large contingency from the tile industry met recently at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Fla., to take part in Total Solutions Plus (TSP) 2013.


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New LEED, Hillary Clinton Bring Excitement to Greenbuild

Matthew Spieler
January 10, 2014

A new, and somewhat controversial rating system, a keynote address by the former First Lady and Secretary of State, and a sense business is once again growing helped energize the approximately 28,000 people who came out to the City of Brotherly Love for the annual Greenbuild.


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Nylon Still Rules but Polyester Now King of the House

Matthew Spieler
January 10, 2014

Recessions generally are a time when an industry buckles itself in to weather the storm but within the carpet industry winds of change have been taking place that have altered the landscape to the point where it may never be the same again.


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Retailers Weigh in on Soft Carpet

Matthew Spieler
January 10, 2014

Call it a revolution or an evolution, the fact is, carpets have been getting softer since the turn of the millennium and they are not going away. 


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Carpets Continue to Get Softer, More Luxurious

Matthew Spieler
January 10, 2014

Carpet by its very nature is soft, hence the reason it is referred to as a soft surface product by the industry. But for anyone who has been in the industry for the last decade or so knows the hand, or feel of carpet has been getting softer and softer. 


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Events & Conventions

Shaw Rolls Out Red Carpet at Historic Grand Central

Matthew Spieler
January 10, 2014

When it comes to iconic U.S. landmarks, there are few more well-known than New York’s Grand Central Terminal, which celebrated its 100th anniversary in 2013.


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Mohawk 'Unleashes' SmartStrand Campaign

December 16, 2013
Mohawk continues to put the soil- and stain-resistance benefits of SmartStrand carpet to the test. Now that SmartStrand has successfully taken on zoo animals, messy kids and a cross-country tour of squirts and spills, Mohawk is going toe-to-toe—or paw-to-paw— with “Mo”, a messy, four-legged yellow lab, in some of the most unpredictable and unscripted moments ever.
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Beaulieu Announces Winter Market Schedule

December 13, 2013
The locations for the Beaulieu America 2014 Winter Markets will be Atlanta and Dallas.
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