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Home » Topics » Business Insights

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The Trusted Sales Advisor

Showing Calmness, Confidence and Conviction

Kelly Kramer
August 2, 2014

Building trust and likability are the two key elements on becoming a trusted sales advisor.


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The Trusted Sales Advisor

Area Rugs Make Great Add-On Sales

Kelly Kramer
July 1, 2014

Throughout my flooring career as a retail sales advisor, store manager, mill rep, product knowledge training manual author, layout tool inventor and columnist I’ve always taken a deep interest in selling area rugs.


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The Trusted Sales Advisor

Getting Your Share of Main Street Business

Kelly Kramer
June 1, 2014

During my career in floor covering, I've spent about 80% of my time selling to residential remodel buyers. I guess you could say it's what I do best and what I enjoy the most. Even though the average job might only be between $2,000 to $5,000, I still enjoy working with homeowners the most.


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The Trusted Sales Advisor

Color Advisor and Color Trends

Kelly Kramer
May 1, 2014

There is no hiding the fact the two main areas I train on are customer relation selling skills and product knowledge. Learning and understanding these two aspects alone can make you a top sales advisor in our industry.


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The Trusted Sales Advisor

Full Pricing Full Disclosure

Kelly Kramer
April 1, 2014

Throughout my career in retail flooring sales I’ve worked for several companies and each had its own way of presenting product and installation pricing.


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Flooring and the Law

A Proper Sales Order Form is a Powerful Tool to Prevent Problems

Martin Silver
March 4, 2014

Most dealers only very occasionally will be forced to seek a lawyer’s aid to collect money due for goods they have already sold and delivered. 


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The Trusted Sales Advisor

Becoming A People Person

Kelly Kramer
March 4, 2014

Back about 30 years ago, a close friend introduced me to a small group of people at a party. He jokingly told the group an old cliché: “Be careful with Kelly he can sell ice cubes to Eskimos.”


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The Trusted Sales Advisor

The One Thing

Kelly Kramer
February 10, 2014

I've always believed you need to see what customers drive up in, because it can often give you clues on which direction to take them. It’s not to see if they drive an expensive or low-end car, because that will make you assume something and often in the wrong direction.


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The Trusted Sales Advisor

No Resolutions; Just New Habits

Kelly Kramer
January 10, 2014

More than 10 years ago I stopped making New Year’s resolutions. The reason being is I finally understood that what we know we should be doing and what we can continually gain permanent control over are two different things.


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South Mountain Hardwood Flooring Receives FSC Certification

October 14, 2013

South Mountain Hardwood Flooring, manufacturer/marketer of hardwood materials dedicated to offering the highest quality, elegant and durable floors at affordable prices, has been certified by The Rainforest Alliance.


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