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Home » Topics » Business Insights

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setting business goals

Goal Setting: A Conversation with Matt Ketterman

Matt Ketterman
Matt Ketterman
December 11, 2020
No Comments
I mentor several people and one of my mentees asked a few thought-provoking questions. Since she was curious about goals and goal setting, I figure you all may be as well.
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resolving objections

Creating Likeability Through Objections: Part 2

Buddy Wisdom
December 11, 2020
No Comments

In this issue, we discuss more ways to manage objections by breaking down the customer’s resistance.


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2021 business outlook

A New Era of Optimism

December 10, 2020
No Comments

What do we have to look forward to in 2021? Flooring leaders share insight to what they are gearing up for next year.


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LG Hausys Flooring Divisions' Atmosphere

Floor Trends' Top 10 Headlines of 2020

FLOOR Trends & Installation Editors
December 9, 2020
No Comments
As we wrap up the year, as always, we like to take a look back at the headlines that resonated with our readers the most.
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ProSource of Ocala, Florida

ProSource of Ocala Franchisees Open Fifth Showroom

December 9, 2020
No Comments
John Taylor and Steven Katzenberg, ProSource Wholesale franchise owners, have opened their fifth ProSource showroom in Ocala, Florida.
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shop-in-shop concept

Daltile’s New Shop-in-Shop Experience

December 8, 2020
No Comments

Starting January 2021, Daltile’s network of more than 250 Statement Dealers will have access to a new store-within-a-store program designed to simplify the tile selection process for customers. 


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Michelle Anderson

Fabulance to the Rescue

Katie Rork
Katie Rork
December 7, 2020
No Comments

Michelle Anderson, an account executive for Bentley Mills and Modulyss, had been selling carpet out of her car at trunk shows. She recently stepped up her game by transforming a retired ambulance into the Fabulance—a mobile showroom.


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visualization kiosk

A Digital Renaissance for Flooring Retailers

A Conversation with Broadlume’s CEO Todd Saunders
Dave Foster
Dave Foster
December 7, 2020
No Comments

Broadlume has been a company on the move for the past few years and certainly an organization to watch in the floor covering industry, which is why we sat down with the company’s CEO Todd Saunders.  


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FloorFolio marketing campaign

A New Appreciation for Digital Marketing and Promotion of Flooring

Danielle Clair
Danielle Clair Simpson
November 23, 2020
One Comment
We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.
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birthday celebration

How Do You Motivate Your Team?

Matt Ketterman
Matt Ketterman
November 5, 2020
No Comments
We expect salespeople to be motivated by more sales. The higher the margin, the higher the commission.
Read More
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