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Home » Topics » Business Insights

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overcoming objections

The Likeability Series: Overcoming Objections in Flooring Sales

Buddy Wisdom
November 5, 2020
No Comments
In this article, we discuss how to overcome objections in a way that builds rapport with the customer.
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Republic Floor

Republic Floor Strategizes for Fast Growth

November 3, 2020
No Comments
Republic Floor CEO Rotem Eylor said the company plans to open more than 20 distribution centers across the country in the next five years, opening about seven by the end of this year.
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A Workplace for Veterans

A Flooring Workplace for Veterans

Katie Rork
Katie Rork
November 2, 2020
No Comments
Darren Nelson opened his flooring store, Veteran Flooring, in Brighton, Michigan, on March 11, 2020—four days before Michigan Governor Gretchen Whitmer shut down independent flooring retailers as "non-essential" businesses in response to COVID-19.
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ceramic tile

A Conversation with Arley Wholesale's Scott Levy

Dave Foster
Dave Foster
November 2, 2020
No Comments
We had an opportunity to sit down with Scott Levy, president of Arley Wholesale, a leading importer and East Coast distributor of ceramic tile, stone and sundries. Realizing that distributors perform unique tasks, many of which are on the international stage, our goal was to gain some insight into these tasks and how the company dealt with them in the midst of this never-before-experienced lockdown.
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flooring installation

4 Things Flooring Installers Want Retailers to Know

October 7, 2020
No Comments
When it comes to the installation process, it often feels like retailers and installers live on different planets.
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Got You Floored showroom

What Does Your Property Say About Your Flooring Business?

Matt Ketterman
Matt Ketterman
October 7, 2020
No Comments
Whether we realize it or not, our customers are judging us by the house we keep.
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virtual meetings

Virtual Brainstorming Helps Flooring Contractors Navigate Challenges

Geoff Gordon
Geoff Gordon
October 7, 2020
No Comments
Running a small business is tough enough in good times, but when the economy slows down, it becomes even more challenging.
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Joe Zago

Winning at Retail During the Pandemic

Katie Rork
Katie Rork
October 5, 2020
No Comments
The Carpet Guys, headquartered in Troy, Michigan, never anticipated achieving $2 million in monthly sales in the middle of a pandemic—for the first time in the company's history.
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logo

Broadlume Hosting Virtual Event: FloorCon

September 16, 2020
No Comments

On October 15th and 16th, 2020, learn about new services and hear from industry experts as they conduct masterclasses to teach the science of Digital Retailing and help you grow your flooring business.


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Uptown Now WPC Plus

A Conversation with Shaw President Tim Baucom

Dave Foster
Dave Foster
September 8, 2020
No Comments

Tim Baucom, president of Shaw industries, joined us this month to field questions on a variety of topics: COVID-19, changes in the retail sector, and the company’s branding strategy.


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Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

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Branding and Marketing Strategies for Flooring Contractors

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Humans in the Loop: Why AI in Your Flooring Business Still Needs You


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