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Home » Topics » Business Insights

Business Insights
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The Trusted Sales Advisor

Getting Your Share of Main Street Business

Kelly Kramer
Kelly Kramer
June 1, 2014
No Comments

During my career in floor covering, I've spent about 80% of my time selling to residential remodel buyers. I guess you could say it's what I do best and what I enjoy the most. Even though the average job might only be between $2,000 to $5,000, I still enjoy working with homeowners the most.


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The Trusted Sales Advisor

Color Advisor and Color Trends

Kelly Kramer
Kelly Kramer
May 1, 2014
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There is no hiding the fact the two main areas I train on are customer relation selling skills and product knowledge. Learning and understanding these two aspects alone can make you a top sales advisor in our industry.


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The Trusted Sales Advisor

Full Pricing Full Disclosure

Kelly Kramer
Kelly Kramer
April 1, 2014
No Comments

Throughout my career in retail flooring sales I’ve worked for several companies and each had its own way of presenting product and installation pricing.


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Flooring and the Law

A Proper Sales Order Form is a Powerful Tool to Prevent Problems

Martin Silver
March 4, 2014
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Most dealers only very occasionally will be forced to seek a lawyer’s aid to collect money due for goods they have already sold and delivered. 


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The Trusted Sales Advisor

Becoming A People Person

Kelly Kramer
Kelly Kramer
March 4, 2014
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Back about 30 years ago, a close friend introduced me to a small group of people at a party. He jokingly told the group an old cliché: “Be careful with Kelly he can sell ice cubes to Eskimos.”


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The Trusted Sales Advisor

The One Thing

Kelly Kramer
Kelly Kramer
February 10, 2014
No Comments

I've always believed you need to see what customers drive up in, because it can often give you clues on which direction to take them. It’s not to see if they drive an expensive or low-end car, because that will make you assume something and often in the wrong direction.


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The Trusted Sales Advisor

No Resolutions; Just New Habits

Kelly Kramer
Kelly Kramer
January 10, 2014
No Comments

More than 10 years ago I stopped making New Year’s resolutions. The reason being is I finally understood that what we know we should be doing and what we can continually gain permanent control over are two different things.


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South Mountain Flooring

South Mountain Hardwood Flooring Receives FSC Certification

October 14, 2013
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South Mountain Hardwood Flooring, manufacturer/marketer of hardwood materials dedicated to offering the highest quality, elegant and durable floors at affordable prices, has been certified by The Rainforest Alliance.


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building trust
The Trusted Sales Advisor

Building Trust

Kelly Kramer
Kelly Kramer
October 7, 2013
No Comments
To start out on this first column, I have to say I’m thrilled to be invited to write an on-going column for Floor Trends.


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tile underlayment

Quality Acoustic Underlayment: A Worthwhile Win-Win Upsell for Customers and Sales Personnel

Kelly Kennedy
October 7, 2013
No Comments
Upselling underlayment for new hard surface flooring is a win-win opportunity every salesperson should take advantage of as often as possible.


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