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Years ago, I published a column that received more attention from retailers than any I have ever written.

What makes attitude so mysterious and yet essential to selling? Understand that your mind is a computer that you can program.

One would think a basic in every business person’s DNA, whether we’re talking about floor covering retailers or really any person in any business, would be a major focus on the company’s customer—over and above a focus on the products being sold or the services being offered.

The Las Vegas marketplace has been changing rapidly over the last few years. As a result, we have had to adapt our business to keep up with the current market trends.

“Now let’s see. We’ve been together about 30 minutes. I can tell you know nothing about me, my home, my lifestyle or what I like. What was it you were trying to sell me again?”

Just last week, I had a couple come into my store that had purchased flooring from me about a year ago.

Less than a decade ago, Jerel Verner hired Matt Carter, a sales executive with Empire Today, to help run his flooring business, Premier Flooring and Design in Tucker, Ga.

Hello. This is Mike Chmielecki, editor of Floor Covering Installer and senior editor of Floor Trends. We need to have a little talk.

Large retailers put thought and planning into designing their showrooms. Why? Because it sells.