Warren Tyler is widely recognized as one of the nation's leading sales educators and has enjoyed a particularly close association with the flooring industry for nearly five decades. He opened an installation and cleaning service at 22 and grew the business to become a successful five-store operation before selling it in 1985. He then started to use his experience to assist other retailers. He served for seven years on the board of the Retail Floorcovering Institute and has written extensively for trade and consumer audiences. The educational material he has authored includes the highly acclaimed book Warren Tyler on Retail Five as well as Guideposts to Success, How to Make Money with Customer Service, The Art of Seling Retail, Warren's Sales Seminar on CD, Real Customer Service, The Awesome Power of Leadership and the DVD Unleashing Your Selling Potential. He regularly gives presentations at Surfaces, Coverings and other industry gatherings. Warren welcomes your comments.
Recently, the government has been redefining the meaning of an independent contractor. Much has been written in the trade press and by the WFCA about the issue, the contents of which dealt with the rules that have been put into place with nary a word about why this came about, or more importantly, are these rules fair or what can be done about them?
A series of articles I wrote several years ago titled “Good Store, Bad Store!” stated that all successful stores do all the same things right, and all the less successful stores do all the same things wrong.
You know it is time to develop new interests when you’re on vacation and spend your time visiting flooring showrooms after 55 years in the business. Knowing as much or more than anyone in the industry about showroom design and layout, and having designed dozens of showrooms across the nation that actually helped the sales process, I’ve found the average retail showroom has shown little or no improvement since my entrance into the industry.
I’ve been writing for the trade press for nearly 30 years and never noticed during this time the most important element of selling is used in almost every human interaction.
