Warren Tyler

Warren Tyler is widely recognized as one of the nation's leading sales educators and has enjoyed a particularly close association with the flooring industry for nearly five decades. He opened an installation and cleaning service at 22 and grew the business to become a successful five-store operation before selling it in 1985. He then started to use his experience to assist other retailers. He served for seven years on the board of the Retail Floorcovering Institute and has written extensively for trade and consumer audiences. The educational material he has authored includes the highly acclaimed book Warren Tyler on Retail Five as well as Guideposts to Success, How to Make Money with Customer Service, The Art of Seling Retail, Warren's Sales Seminar on CD, Real Customer Service, The Awesome Power of Leadership and the DVD Unleashing Your Selling Potential. He regularly gives presentations at Surfaces, Coverings and other industry gatherings. Warren welcomes your comments.

Advanced Certifications for Tile Installers testing at Coverings

The Retail Flooring Training Revolution

Warren Tyler

May 16, 2016

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From 1985 until my unforeseen double heart valve replacement in 2010, most of my peers considered me the premier sales trainer in the industry.

The Other Half of the Flooring Sale

Warren Tyler

April 1, 2016

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Many customer complaints can easily be avoided during the sale if she knows what to expect.

The Indispensable Flooring Trade Press

Warren Tyler

March 1, 2016

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For those readers who haven’t noticed, the trade press has improved greatly over the years.

Are Flooring Contractors and Retailers Going to Lose Their Independence?

Warren Tyler

February 1, 2016

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Recently, the government has been redefining the meaning of an independent contractor. Much has been written in the trade press and by the WFCA about the issue, the contents of which dealt with the rules that have been put into place with nary a word about why this came about, or more importantly, are these rules fair or what can be done about them?

Effective Advertising and Promotion for Flooring Retailers

Warren Tyler

January 1, 2016

One Comment

For smaller retailers advertising seems to hold a great fear: “What if I spend all this money and no one shows up at the door?”

Big-box stores becoming more customer-savvy

Good Information and Bad Information for Flooring Retailers

Warren Tyler

December 1, 2015

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A series of articles I wrote several years ago titled “Good Store, Bad Store!” stated that all successful stores do all the same things right, and all the less successful stores do all the same things wrong.

Professional retailers display large samples on private displays

Floor Retailing 101

Warren Tyler

November 5, 2015

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It’s becoming apparent that as the years go by, things have changed and there are a lot of new faces in the industry.

showroom at Pierce Flooring & Design in Billings, Mont.

Nothing Changes in Flooring Retailers' Showrooms—So Change It

Warren Tyler

October 7, 2015

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You know it is time to develop new interests when you’re on vacation and spend your time visiting flooring showrooms after 55 years in the business. Knowing as much or more than anyone in the industry about showroom design and layout, and having designed dozens of showrooms across the nation that actually helped the sales process, I’ve found the average retail showroom has shown little or no improvement since my entrance into the industry.

Selling in Today’s Retail Environment: How to Design a Flooring Showroom

Warren Tyler

August 31, 2015

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To be fair, manufacturers and retailers have different agendas.

Selling in Today’s Retail Environment: Proof of What Works

Warren Tyler

August 5, 2015

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I’ve been writing for the trade press for nearly 30 years and never noticed during this time the most important element of selling is used in almost every human interaction.