The manufacturer launched Aquafil Carpet Recycling, a new division focused on the recovery and processing of post-consumer rugs and carpets to be used to create Econyl regenerated nylon.
Along with a new responsive website, the company said visitors will have an experience that expresses the brand's commitment to color, creativity, and collaboration.
As showrooms across the country transition out of Stainmaster branding in response to the recent purchase by Lowe’s, A/T encourages its customers to begin immediately leveraging the new Pet Perfect branding.
The new recycled yarn, mainly based on post-industrial waste, supports contract, residentia, and automotive carpet manufacturers to reduce the ecological footprint of their end products.
To aid retailers with marketing these carpets, Mohawk is working on new creative assets, point-of-sale communications, and targeted training and messaging guides to help retail sales associates share the benefits of soft surface to consumers clearly and concisely.