As showrooms across the country transition out of Stainmaster branding in response to the recent purchase by Lowe’s, A/T encourages its customers to begin immediately leveraging the new Pet Perfect branding.
The new recycled yarn, mainly based on post-industrial waste, supports contract, residentia, and automotive carpet manufacturers to reduce the ecological footprint of their end products.
To aid retailers with marketing these carpets, Mohawk is working on new creative assets, point-of-sale communications, and targeted training and messaging guides to help retail sales associates share the benefits of soft surface to consumers clearly and concisely.
The flooring manufacturer was honored for Continuum, its patented process that recycles plastic bottles and transforms them into sustainable carpet fibers.
Mohawk continues to develop exciting introductions for Godfrey Hirst, the leading flooring company in Australia and New Zealand, with nine updates within the SmartStrand, EverLux Nylon and wool categories, along with a redesigned merchandising system, for 2020.
This CEU, registered as 1 value with Interior Design Continuing Education Council (IDCEC), explains the difference of various fiber types and fiber shapes as it relates to long-term performance.
