To aid retailers with marketing these carpets, Mohawk is working on new creative assets, point-of-sale communications, and targeted training and messaging guides to help retail sales associates share the benefits of soft surface to consumers clearly and concisely.
The flooring manufacturer was honored for Continuum, its patented process that recycles plastic bottles and transforms them into sustainable carpet fibers.
Mohawk continues to develop exciting introductions for Godfrey Hirst, the leading flooring company in Australia and New Zealand, with nine updates within the SmartStrand, EverLux Nylon and wool categories, along with a redesigned merchandising system, for 2020.
This CEU, registered as 1 value with Interior Design Continuing Education Council (IDCEC), explains the difference of various fiber types and fiber shapes as it relates to long-term performance.
Mohawk continues to develop introductions for Godfrey Hirst with nine highly anticipated updates within the Smart Strand, Ever Lux Nylon and wool categories, along with a redesigned merchandising system.
Building on the solid foundation of 11 product introductions in 2019, Mohawk continues to expand its high definition color technology with 14 ColorMax debuts in 2020 across SmartStrand, polyester and nylon.
Phenix Flooring will introduce new carpet products, expanding their Modern Contours with Microban, SureSoftSD Polyester, and STAINMASTER PetProtect collections along with introducing a new SureSoftSDN Nylon program at 2020 International Surface Event.