Following Mohawk’s successful spring 2019 nationwide launch of Pergo Extreme Rigid LVT in specialty retail, the new year will see a focused expansion of Pergo Extreme assets and an enhanced Go Life ad campaign to demonstrate the product line’s superior performance.
Mohawk has primed SmartStrand Silk for massive 2020 success with an all-new, interactive anchor display targeted to 2,000 premier retailers, while also bringing more innovative SmartStrand and SmartStrand Silk products to market.
When Mohawk launched Pergo Extreme over the summer, specialty retailers eagerly anticipated the opportunity to exclusively sell a rigid-core luxury vinyl with a well-known brand name, exceptional performance, and on-trend styling.
Flooring America/Flooring Canada kicks off its 20th anniversary year with conneXtion 2020 Jan. 5-7, 2020. The event will celebrate the milestone while steadfastly focusing on looking ahead at marketing initiatives, sales and product trends.
In December, Tarkett launched an influencer campaign to support and promote its Transcend SureSet luxury vinyl tiles and planks and its 2019 $250 consumer rebate program to the residential market.
From captivating content creation and product design, to getting down to the nitty-gritty with data science and skillful installation, the future of the flooring industry is bright with these rising stars on board.
