Articles Tagged with ''marketing and sales''

In most election years, we try our best to compare presidential candidates on the issues. But as many have said, this has not been a normal election year.

There’s always been this debate among floor covering sales trainers about what is most important in a sales presentation.

Early on in my journey from mediocre to great, I opened a flooring store in a New York suburb with a partner.

Questions are pertinent and essential during the qualifying phase of a sales presentation, however, questions are still valuable tools during all phases of the selling process.

Paul Johnson worked hard to grow his business. In the 20 years since he took over the Carpet One Floor & Home in Tulsa, Okla., he has built the company into a local powerhouse with six locations, raised a family, and become an integral part of his community.

Flooring America, Flooring Canada, International Design Guild and The Floor Trader hosted Building Buzz, the second annual independent retailer-focused social media and digital conference at the Gaylord Texan Resort & Convention Center in Dallas.

This month, we explore a demographic that all segments of the flooring industry are trying to figure out: millennials, people born after 1980.

It has been said that nothing is more expensive than a missed opportunity.

More than 30 years ago, I worked as a sales person for a very large furniture chain in Saginaw, Mich.