Articles Tagged with ''marketing and sales''

During the Great Recession, thousands of flooring retailers failed to survive the financial debacle as new construction business declined with the housing crash and consumer remodel budgets dried up.

Over the last several years, distressed looks—which mimic the aesthetic and feel of certain natural materials including wood, stone, cement and concrete—have become some of the most popular items in the market.

Every day I thank my lucky stars that my retail “small box” store is located between two “big boxes.”

John Hughes began his adult life working in Omaha for a manufacturer in another industry. During a strike seven years later, he got a side job working with his brothers at a flooring store in Iowa to cover the bills.

Having a product diversification strategy is an important form of business development.

Life can take many turns before you find your calling in flooring.

When your next buyer walks onto your showroom floor, you have to ask yourself what is on their mind.

After more than 15 years of managing Koehler Flooring in Green Bay, Wis., David Koehler describes his greatest managerial challenge with strong conviction.

Your competition is either very good or very poor at what they do.

The popularity of luxury vinyl tile (LVT) and plank (LVP) is showing no signs of slowing down. With its durability, ease of maintenance and cost-friendly appeal, luxury vinyl flooring continues to be a top choice for residential interiors.