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Home » marketing and sales

Articles Tagged with ''marketing and sales''

Good Information and Bad Information for Flooring Retailers

Warren Tyler
December 1, 2015
A series of articles I wrote several years ago titled “Good Store, Bad Store!” stated that all successful stores do all the same things right, and all the less successful stores do all the same things wrong.
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On-Site Estimating: Success for Flooring Retailers

Kelly Kramer
December 1, 2015

In the 20-plus years I’ve been writing training manuals and advice columns, this subject is the one I’ve written about the most often.


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Contractor Corner: Continental Office

Garry Ruick
December 1, 2015
At Continental Office we have a very simple mission that keeps us on point in every aspect of getting the job done: provide great service and a great experience to every single customer.
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Selling the Right Carpet Fiber for the Right Lifestyle

Terra Donnelly
December 1, 2015
Many different factors must be considered when choosing the right carpet fiber for the right customer.
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Crest Flooring: Flooring Retailer Continues to Build Business

Sunil Taneja
December 1, 2015
Steve Weisberg has come a long way from his preteen days when his father would wake up to find him waiting in the car to go to work at his company, Crest Carpet Distributors.
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Making Flooring Customers Feel Special

Kelly Kramer
November 5, 2015

There is no question one of the strongest traits of being a great salesperson is to be liked. Make a person feel special and they will like you.


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Cause Marketing for Flooring Retailers

Matthew Spieler
November 4, 2015

The fall season is in full swing and before you know it the year’s major holidays will be upon us.


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Finding Your Ideal Flooring Customers Through a Website Redesign

Becky McKinnell
October 7, 2015

Wouldn’t it be a dream if your website could be more than a yellow pages ad and instead become a magnet for attracting more of your ideal customers online? Like most retailers, you probably have a website out of necessity so your customers can find your location, hours and general information about your company story and the product lines you carry. For those who want more out of their website, follow these seven tips.


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CFI’s Walker Steps Down; Varden Assumes CEO Position

September 1, 2015

Jim Walker, CEO of the International Certified Floorcovering Installers Association (CFI), has announced he is stepping down.


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Retail Forum: Dealers Discuss Their Marketing Strategies

September 1, 2015

The following is part of a continuing series of retailer and contractor forums Floor Trends is doing over the course of the year.


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