search
cart
facebook twitter linkedin youtube
  • Sign In
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
Home » Topics » Marketing for Flooring

Marketing for Flooring
Marketing for Flooring RSS Feed RSS

Certified Flooring Replacement Network: Connecting Retailers with Insurance Companies

Michael Chmielecki
Michael Chmielecki
December 4, 2013

Residential replacement remains an area of growth for flooring retailers, but for those looking to expand their sales beyond remodels, the restoration side of the business can offer ample opportunities. 


Read More

Contractor’s Corner: The Role of the Flooring Contractor

Geoff Gordon
Geoff Gordon
December 4, 2013

The role of the flooring contractor is one of the least understood pieces of a flooring sales transaction. Without a flooring contractor, there is no install, no logistics and no one to warrantee the labor aspect of the job.


Read More

The Trusted Sales Advisor: 10,000 Interviews

Kelly Kramer
December 4, 2013

Back in 1996, my wife Anne and I were trying to move from Southern California to Loveland, Colo., where we currently live. Our first task was to choose a realtor to sell our home. Next we set up appointments with two companies with which to have an initial talk/interview. 


Read More

CarpetsPlus Summit Gives Members “Perfect” Network Setting

Matthew Spieler
December 4, 2013

When buying groups were being formed en masse in the 1990s, two of the primary reasons retailers flocked to join were the lure of increased rebates and greater purchasing power allowing them to buy products at lower prices.


Read More

What to Expect at Surfaces 2014

Matthew Spieler
December 4, 2013

There is no question Surfaces is the industry’s largest all-encompassing trade show in North America. And in 2014, it promises to be even bigger and better with the addition of a new trade show, TileExpo running in conjunction with it, along with a host of new events and activities taking place during the four-day event, which begins Jan. 27 when the educational part of the market gets under way


Read More

AmericasMarket Expands Showrooms and Product Resources

November 22, 2013
New and newly expanded area rug showrooms, exclusive product introductions and the America’s Magnificent Carpets Awards advance continuing growth for The Atlanta International Area Rug Market, featuring the National Oriental Rug Show Wednesday, Jan. 8 - Saturday, Jan. 11, 2014.
Read More
The Trusted Sales Advisor

Carpet Fibers: Soft to Hard and Back

Kelly Kramer
November 1, 2013

As I retailer myself I, too, have had these calls from customers who say, “My carpet is flattening out.” Well I’m sorry to break the news to you and the fiber companies/mills that make and sell soft yarns: They’re supposed to flatten.


Read More
Green: Laminate

Laminate: Covered in Green from Start to Finish

Dan Natkin
November 1, 2013

Laminate is a fascinating product because it is environmentally friendly from start to finish—from its composition to installation to maintenance. It is a quality, durable product that is easy on your conscious.


Read More
Green: Tile

What to Consider When Specifying Tile for Green Applications

Bill Griese
Bill Griese LEED AP BD+C
November 1, 2013

Today, it is well understood a wide variety of environmental concepts need to be considered when evaluating product sustainability. Gone is the need to evaluate single-attribute sustainability claims like recycled content or low VOCs (volatile organic compounds). 


Read More
Guest Column

Guest Column: Recycled Rubber: More Than Just a Fitness Floor

Christopher Capobianco
November 1, 2013

Solid black rubber material is over 90% post-consumer waste from old tires and has been used as flooring for many years for athletic facilities. The next step in the product evolution was to add small amounts of color to the mix, but that mostly black material is still widely used today.


Read More
Previous 1 2 … 10 11 12 13 14 15 16 17 18 … 22 23 Next
Manage My Account
  • Online Registration
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Products Driving Growth

Which product category is driving your highest growth?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing