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Home » Topics » Marketing for Flooring

Marketing for Flooring
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The Power of Words: What You Say and How You Say It

February 17, 2013
As parents, leaders or friends, we have to be careful with the words we say. Though words can’t physically hurt us, they can do as much damage as any weapon.
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Hedging Your Bets in the Commercial Market

Dave Stafford
February 15, 2013
"Don’t put all of your eggs in one basket” or, said another way, “Only a fool bets it all on one throw of the dice.”
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Selling Summer’s Commercial Business in Winter

Dave Stafford
January 10, 2013
Looking for places to go and people to see about commercial business? 


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Stars Over Austin: The Starnet 2012 Fall Meeting

Jeff Stouffer
Jeffrey Stouffer
December 4, 2012
Back in October, the Starnet Worldwide Commercial Flooring Partnership held its annual fall membership meeting at the Barton Creek Resort & Spa in Austin, Texas. Starnet is celebrating its 20th anniversary this year, and the fun continued for three full days at Barton Creek.


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TalkFloor Rewind: Recapping What You Might Have Missed

Dave Foster
Dave Foster
December 4, 2012
Starting this month and going forward, it’s going to be my pleasure to recount for you some of the best video and audio interviews posted to TalkFloor.com last month that you might have missed. 


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Strength in Numbers: Cooperatives, Networks and You

Dave Stafford
December 4, 2012
Sometimes it gets awfully lonely for a business owner who is supposed to have all the answers. Your employees, suppliers and your banker think you have it all squared away, and are you really going to tell them otherwise? Nope; for better or worse, most owners keep such things for themselves…along with the panic attacks at 3:00 am and that feeling of anxiety continually dragging them down.


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Oasis in Miami: a Reclaimed Feel For a Contemporary Look

Jeff Stouffer
Jeffrey Stouffer
November 30, 2012
Fans of HGTV recently got their first look at the Urban Oasis Tour 2012, feasting their eyes on the fully furnished 1,700-square-foot luxury condominium that is the centerpiece of this year’s $900,000 grand-prize giveaway.


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Building a Commercial Brand

Dave Stafford
November 1, 2012
Once upon a time, a resourceful retailer decided to venture into the turbulent world of commercial floor covering sales, only to be met with…less than total success.


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Communication in the Workplace: High-Wire Leadership

Sam Allman
October 31, 2012
Last month I shared research that showed those who are the most successful in leadership, relationships and marriage are those who are not afraid to step up, address and discuss sensitive issues with others. The struggle with sensitive issues is that they are often very emotional and generate our age-old evolutionary response: fight or flight. That defense mechanism causes us to use ineffective methods of communication. When we are loaded with adrenalin, our brains lack the necessary blood flow to remain calm and think clearly.


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Finding Commercial Opportunities in Education

Dave Stafford
September 1, 2012
An astute businessman always looks ahead, and as Labor Day has just come and gone, and the kids are back to school, you may have had the thought that, “Maybe I should be doing some school business.” And the fall is a great time to make plans for this type of business.


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