Let’s face it: Everyone claims they have the best quality, service, delivery, and price. But the fact is, that’s just not possible. So when it comes to marketing and producing your brand of hardwood flooring, it’s imperative that every employee on your team is totally committed to being a market niche leader and improving profitability each year.
Four flooring retailers in southwest Ohio recently became the first in the region to offer health and environmental scorecards for their full line of “green” flooring products along with virtually every traditional product they carry.
I have been in the flooring industry for a long time. It has given me a good life and the opportunity to provide well for my family. I have met many wonderful and incredible people on all sides of the business.
Remodeling dollars are precious, and homeowners want to direct those dollars where they will make the biggest impact: rooms that are most used, rooms where guests are entertained and rooms where family gathers.
What would the installation of a flooring product, relative to the adhesive used, for example, have to do with an appearance change on the face of the product? Nothing, but the warranty may tie the two together.
When I previously wrote about wood flooring in “passing the test of time,” I did not take antique heart pine flooring into the equation. This unique and rare historical product takes the adage to an entirely different level.
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