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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Commercial Project

Working Showroom: Bonitz Flooring Group

Diana Brown
June 29, 2012
No Comments
Headquartered in GREENVILLE, SC, Bonitz Flooring Group is the nation’s largest independent, employee-owned flooring contractor. Offering a full range of commercial flooring, Bonitz believes that “a successful project begins with understanding the needs of the customer.”
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Commercial Project

Why You Lost That Commercial Project

Commercial Possibilities Approved
Dave Stafford
June 29, 2012
No Comments
Following a recent seminar, a dealer approached me to ask for my thoughts on why he’d been unsuccessful going after some commercial business. “I’ll bet I’ve priced over 20 projects, and I have yet to get one of them,” he said.
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Break the Chains: Getting Your Mind Right

Sam Allman
May 22, 2012
No Comments
Is it time to put you knee kicker away and shelve the way you view your work? Do you need to move from "doing" business to "running" a business?
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The Importance of Professional Installation

Lew Migliore
May 22, 2012
No Comments
Contrary to popular belief, installation is not the No. 1 problem in the floor covering industry; it's installing the wrong product in the wrong place which fails to live up to expectations.
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Resilient.jpg

Avoiding Those Embarrassing Mistakes

Dave Stafford
May 22, 2012
No Comments
In the commercial arena, there are plenty of opportunities for making big, embarrassing, glaring, reputation-destroying, expensive mistakes.
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Eight Great Ways to Sell More Hardwood and Make More Money!

Rick Brian
May 22, 2012
No Comments
Hardwood flooring has become wildly popular with homeowners, builders and specifiers for a great number of reasons, not the least of which is the design creativity it offers.
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Installation Systems for Tile & Stone: The NFT Interview

Jeff Stouffer
Jeffrey Stouffer
April 15, 2012
No Comments
What lies beneath? When it comes to tile and stone installation, let's be honest: more often than not, the consumer doesn't know (or care).
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The Business of Doing Business

It's Time to Get Inspired

Sam Allman
April 4, 2012
No Comments
The first quarter of 2012 is in the books. No time to reflect, though; we have to put our shoulders to the wheel and get back to the grind, right?
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Cautious Aggression: Your Mantra for 2012

Dave Stafford
April 4, 2012
No Comments
More competition, rising costs, emphasis on reducing internal expenses, improving the customer experience: It's a roller coaster ride.
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Market Trends: A Hard Look at Hardwood

Marketing Hardwood: An Art and a Science

Rick Brian
April 4, 2012
No Comments
I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.
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Retailers Share Top Takeaways from Shaw Flooring Network Convention

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Shaw Flooring Network Retailers Report Post-Election Sales Surge

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