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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Green: Resilient

Five Reasons Resilient Flooring is Sustainable

Dean Thompson
November 1, 2013

In the last several years, there has been a great deal of focus on the environmental impacts of building materials, and resilient flooring has become more widely recognized as a sustainable selection. 


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Green: Wood

Sustainability and Design Trends in Hardwood, Cork and Bamboo

Michael Chmielecki
Michael Chmielecki
November 1, 2013

It is important to note all flooring categories can claim environmental attributes that make them greener, as manufacturers across the industry have evolved their products and processes to create as small a footprint as possible.


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Green: Carpet

Dispelling Misperceptions About Carpet and Health

Matthew Spieler
November 1, 2013

When it comes to the green movement, there are basically two sides to the coin: Environmental and health.


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Events & Conventions

Gilford Hosts Dealers for a Day at the Races

Matthew Spieler
November 1, 2013

When it comes to iconic places, especially with regard to sporting events, there are few larger and more well-known than Churchill Downs in Louisville, Ky.


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Events & Conventions

CCA, Industry Golf to Raise Money for FCIF

Matthew Spieler
November 1, 2013

Founded in 1980 by several prominent industry figures, led by the late industry icon and Hall of Famer, Walter Guinan, FCIF is dedicated to financially assisting any person involved in the floor covering industry—from installer up to mill CEO and everyone in between—who experience catastrophic illness, severe disabilities or other life-altering hardships.


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Let’s TalkFloor

Mohawk's Carson, Lape Talk Innovation and a Better PET

Dave Foster
Dave Foster
November 1, 2013

Mohawk upped the ante in the synthetic fiber area a couple of years ago with the introduction of SmartStrand, bringing built-in soil and stain resistance and new levels of durability to carpet, not to mention putting sustainability in the industry on a new plane.


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Editorial

Does Green Matter?

Matthew Spieler
November 1, 2013

The answer to the question posed will yield different answers depending on whom you ask it, when you ask it and, to some degree where you ask it.


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Freadreacea Talks About His Business Philosophy and Competing in a Tough Market

Dave Foster
Dave Foster
October 7, 2013
Nick Freadreacea, is the owner of The Flooring Gallery, a six-store chain with locations in Louisville and Lexington, Ky. and Madison and Columbus, Ind.


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Quit Blaming the Installers

Matthew Spieler
October 7, 2013
When I first started covering the flooring industry nearly 20 years ago I learned there were a few issues that had “always” been around.


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The Trusted Sales Advisor

Building Trust

Kelly Kramer
October 7, 2013
To start out on this first column, I have to say I’m thrilled to be invited to write an on-going column for Floor Trends.


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