Marketing for Flooring

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I really enjoyed your article about selling the right product and creating realistic expectations.

The fact is most businesses fail. Sorry to say, the odds are not in favor of the typical new business owner.

Recently I was talking to a client who works for a very difficult boss.

Most of my research verifies that most floorcovering sales people and stores do not do well in creating totally satisfied customers.

As I looked around the room at the faces of the audience I was addressing, I was inspired. I recognized what I believe is the heart and soul of what makes the United States of America a great country: its people.

We should all be pleased to see the recent positive upward trend in residential home building. But surprisingly in many areas, the light commercial construction markets have also begun to show signs of life after several years of decline.

Hi, guys. Michael Chmielecki, editor of Floor Covering Installer and associate editor of Floor Trends magazine, here.

Early in my training career, a student came to me after a three-day training class and exclaimed, “I’m going home and quitting my job.”  My first thought was, Wow, what have I done?

As one wag put it, “Certifications are like opinions; everybody has one.”

Perhaps the most significant of all “floor trends” and one which will bear the most impact on our industry, is the size and direction of the U.S. housing market.