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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Online Education
The Trusted Sales Advisor

Educate Yourself Online

Kelly Kramer
Kelly Kramer
February 3, 2015
No Comments
As my long-time editor and chief mistake-fixer Matt Spieler can tell you, I often start out writing about one subject and end up finishing on an entirely different one.


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RGO Flooring Store
Contractor’s Corner

Alberta’s RGO Flooring Focuses on Integrity to Deliver Beyond What is Expected

Tim Johnson
February 3, 2015
No Comments
A flooring dealership within a larger furniture operation must understand—at the most basic level—that in order to thrive it must exist as a strong and independent entity.


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Ruggieri Brothers
Contractor’s Corner

Ruggieri Brothers: A Hometown Business Grows into Market Leadership

David Ruggieri
January 6, 2015
No Comments
From the earliest days, Ruggieri Brothers of Cranston, R.I., was a hometown, family business.


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Steinbach's Flooring Canada
Guest Column

Tips for Great Store Design

Keith Spano
Keith Spano
January 6, 2015
No Comments
Today more than ever it is vital for retailers to create a pleasant and unique shopping experience for consumers.


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Rick Stoeckel's Floor to Ceiling store in Hayward, Wis

Behind the Science of Store Layout Design

Cristina Toscano
January 6, 2015
No Comments
As we begin the approach into the digital age of retail and branding, the consumer’s mind has evolved while shopping in order to avoid, as well as pay attention to, certain things during the experience—whether she realizes it or not.


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Carpet & Tile

Retailer Forum: Dealers Discuss the Sales Hiring Process

Matthew Spieler
Matthew Spieler
January 6, 2015
No Comments
The following is the first in a series of retailer and contractor forums Floor Trends is doing over the course of the year.


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Thomas Trissl, Karen Bellinger, Doug Young and Jennifer Kennedy

NAFCD Focuses on Leadership, Business-Building

Michael Chmielecki
Michael Chmielecki
January 6, 2015
No Comments
The North American Association of Floor Covering Distributors (NAFCD) and North American Building Material Distribution Association (NBMDA) saw a slight uptick in attendance, drawing more than 700 industry professionals—including about 170 exhibitors and 50 first-time exhibitors—to Dallas for its annual convention.


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2014 TISE WEST

Industry News - January 2015

January 6, 2015
No Comments
Come check out the latest industry news and see what is going on within the flooring industry!


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Warren Tyler

Selling in Today’s Retail Environment

Warren Tyler
Warren Tyler
January 5, 2015
No Comments
In the early 1960s, I opened a small flooring store in New York.


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Floors To Go sales advisor Tom S
The Trusted Sales Advisor

Functionality, Demonstrations and Cost Expectations

Kelly Kramer
Kelly Kramer
January 5, 2015
No Comments
This issue marks 20 years since I started writing for the flooring industry trade journals back in 1995.


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