Sooner or later, no matter how experienced your wood flooring crew is, you will likely find yourself called back to a job because your customer is dissatisfied with some aspect of her flooring installation.
If last year’s NeoCon didn’t erase doubts things are starting to bounce back, then this year’s show surely should have as the halls of the historic Merchandise Mart were filled with designers, architects, specifiers, facility managers and more from around the country—and world for that matter.
From one flooring professional to another, you know there are different techniques to lay down a new wood floor, as well as several finish applications available.
When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers.
Throughout my flooring career as a retail sales advisor, store manager, mill rep, product knowledge training manual author, layout tool inventor and columnist I’ve always taken a deep interest in selling area rugs.
Standing out among the crowd isn’t always easy, but with the help of recognized personalities and household names, retailers have the opportunity of putting their products in the spotlight and separating themselves from the pack—especially if they sell rugs, which is where the majority of these licensed brands are going.
Starting a flooring retail business and sustaining it can be difficult enough, but doing so while also building a well-known and respected brand is even more challenging.
Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task.
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