Marketing for Flooring

RSS

It is hard to believe kids are starting to go back to school and the fall selling season is just around the corner. For many of us who experienced a long, tough winter, the summer just flew by.

Take a look at the photo of me with a big bag of potato chips. Now I’m sure you’re wondering just why this photo of me with this junk food deserved to be published.

While the economy in 2014 is more sluggish than it was a year ago—due to a variety of reasons—there remains hope for those in the industry. 

Thanks, in part, to the many home makeover and renovation television shows today, rustic and distressed wood floors have taken the interior design industry by storm in recent years. Due to their popularity, uniqueness and practicality, retailers are seeing a continued increase in the sales of these types of wood flooring styles.

The 2014 Floor Trends Flooring Industry Study, conducted recently by BNP Market Research and compiled from answers given by readers of Floor Trends, Floor Covering Installer, Stone World, Contemporary Stone & Tile Design and Tile Magazine, offers a look at a flooring market poised for continued growth.

Building trust and likability are the two key elements on becoming a trusted sales advisor.

This issue of Floor Trends puts the emphasis on quality, professional installation and its overall importance to satisfying the end user.

Come check out the latest industry news and see what is going on within the flooring industry!

As the associate editor of Floor Trendsand editor of its sister publication Floor Covering Installer, I see a great deal of confusion crop up when it comes to how much retailers should know about the installation side of the business.

Determining wood moisture content is not like measuring the length of a nail—it is not a truly static trait of any piece of lumber, or even of a finished wood product.