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Home » Topics » Marketing for Flooring

Marketing for Flooring
Marketing for Flooring RSS Feed RSS

Derek Proffit from Dancik International
Let’s TalkFloor

Pirner, Dancik on B2B Web Services: The Boring Part was Yesterday, the Exciting Part is Today

Dave Foster
Dave Foster
January 5, 2015
No Comments
Nearly 15 years ago a number of industry players—manufacturers, distributors, retailers, contractors, software providers and others—got together and decided to start the process of bringing the industry’s technology into the 21st century.


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Matthew Spieler
Editorial

Ringing in the Year with Optimism

Matthew Spieler
Matthew Spieler
January 5, 2015
No Comments
OK, so 2014 wasn’t as fantastic a year as most hoped. That doesn’t mean it was a bad year.


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DuPont's Maya Sethuraman

Mohawk Unveils ‘Solutions’ to Aligned Retailers

Matthew Spieler
Matthew Spieler
January 5, 2015
No Comments
Last year, Mohawk Industries told its aligned dealers with the recession over they needed to “Own the Moment.”


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Floors and More

Retailer Profile: Arkansas’ Floors and More

Sunil Taneja
Sunil Taneja
January 5, 2015
No Comments
One of the best moves Floors and More ever made was a year into the company’s life when its founders Dan and Brenda Billingsley decided to take their tile store from a city address to its current location on Interstate 30, a direct link between Dallas and Memphis, Tenn.


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Mohawk SmartStrand  Forever Clean

Mohawk Launches SmartStrand Forever Clean

Matthew Spieler
Matthew Spieler
December 5, 2014
No Comments
Ten years ago, Mohawk Industries launched the SmartStrand carpet brand featuring triexta fiber and it quickly rose to become the most successful product introduction in the company’s history, which dates back to 1878.


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FIANA convention

Industry News - December 2014

December 5, 2014
No Comments
Come check out the latest industry news and see what is going on within the flooring industry!


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Forth Worth Stock Yards
Contractor’s Corner

Incorporating Knowledge and Technology to be a True Resource

Jeff Bennett
December 5, 2014
No Comments
When it comes to behind the scenes we believe the part of the project you don’t see is what really makes a difference.


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Laminate Products
The Trusted Sales Advisor

The Past and Future of Laminate Floors

Kelly Kramer
Kelly Kramer
December 5, 2014
No Comments
It seems like not so long ago, I remember being a much younger sales advisor at a retail floor covering store in Southern California.


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Upgraded Underlayment
Guest Column

6 reasons for Selling Premium Underlayment

Jack Boesch
December 5, 2014
No Comments
Often considered a throw-in, an afterthought, underlayment for new hard surface glue-down, nail-down and floating floors in residential and commercial installations is anything but.


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Consumer Interaction

Let’s TalkFloor

Dave Foster
Dave Foster
December 5, 2014
No Comments
The consumer of today is a totally different animal than the customer of five to 10 years ago.


Read More
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Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

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What Shaw Flooring Network Dealers are Banking on for 2025

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