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Home » Topics » Marketing for Flooring

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Events & Conventions

CCA, Industry Golf for FCIF

Matthew Spieler
November 4, 2014
The spirit of the flooring industry’s giving and caring nature was once again in the air at the Barnsley Gardens resort in Adairsville, Ga., as CCA Global Partners hosted its 12th Annual Alan Greenberg Charity Golf Tournament to benefit the Floor Covering Industry Foundation (FCIF).
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Exclusive Q&A with Heads of FIANA and CFI

Michael Chmielecki
Michael Chmielecki
November 4, 2014
The Floor Installation Association of North America (FIANA) and International Certified Floorcovering Installers Association (CFI) recently held joint conventions in New Orleans.


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Industry News - October 2014

October 1, 2014

Come check out the latest industry news and see what is going on within the flooring industry!


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Contractor’s Corner

DSB+: A Business Makeover for Market Success

Mike Patton
October 1, 2014

Technically proficient and well-organized, the company had evolved from two independent commercial flooring companies—D. S. Baxley of Livermore and Preston-Borg of Milpitas, Calif. 


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Editorial

Selling Green Can Put More Green in Your Pocket

Matthew Spieler
October 1, 2014

When it comes to the green movement, at least within the building industry, there is no argument environmentally friendly companies and sustainable products will win out over those that aren’t.


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Green: Laminate

Laminate: Inherently Easy on the Environment

Bill Dearing
October 1, 2014

Being environmentally conscious is more than a fad. It’s becoming a life choice for many Americans and for most it means more than simply recycling their newspapers, plastic bottles and aluminum cans, or carpooling. 


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Green: Tile

Green Squared: The Tile Industry’s Mark for Certified Product Sustainability

Bill Griese
Bill Griese LEED AP BD+C
October 1, 2014

Ask anyone to characterize a green, sustainable tile or installation material and the response is rather predictable—durable, long-lasting, non-emitting, natural ingredients, recycled content. 


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CARE Report Shows Carpet Industry Recycling Product at Record Amounts

Danielle Clair
Danielle Clair Simpson
October 1, 2014

Despite all these challenges the carpet industry still managed to divert a record amount of product from going to the landfill in 2013—534 million pounds, or 14% of the 3.7 billion pounds of total discarded carpet. 


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Industry News - September 2014

September 1, 2014

Come check out the latest industry news and see what is going on within the flooring industry!


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Guest Column

Diversifying Marketing Plans to Stay Ahead in a Crowded Industry

Chris Rimlinger
September 1, 2014

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.


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