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Home » Topics » Marketing for Flooring

Marketing for Flooring
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Matthew Spieler
Editorial

2014 Wasn’t As Bad As You Think

Matthew Spieler
Matthew Spieler
December 5, 2014
No Comments
Before anyone goes crazy, first let me say, yes, I understand this has been a tough year, much tougher than just about anyone thought it would be after the way 2013 finished.


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TISE East show

Inaugural TISE East Sets Stage for Future Shows

Matthew Spieler
Matthew Spieler
December 5, 2014
No Comments
Gauging an inaugural event, especially a trade show, can be a difficult thing, as there is nothing to which it can be compared other than the expectations of all the parties involved—the show’s owners/promoters, exhibitors and attendees.


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Tim McCarty, Starnet

Starnet ‘Revs Up Members’ at Fall Meeting

December 4, 2014
No Comments
There was a time when Starnet’s fall meetings were intimate affairs—not any more as the most recent event drew 300 people for three-days of education and networking opportunities.


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Phil Koufidakis, Steve Staikos, John Cipriano

NFA Gaining More Strength

Matthew Spieler
Matthew Spieler
December 4, 2014
No Comments
For many, the thought of holding a retail convention in Maui, Hawaii, would be considered folly, as most would figure everyone who shows up would spend their entire time at the beach and not be interested in working.


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John Wells and Bob Fox

Flooring Shows Its Leadership at Greenbuild

Matthew Spieler
Matthew Spieler
December 4, 2014
No Comments
While the number of flooring companies was noticeably down at this year’s Greenbuild in New Orleans it was still clearly evident the industry as a whole remains a leader in this area.


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Scott Parks, FIANA

CFI/FIANA Strong on Education, Networking

Michael Chmielecki
Michael Chmielecki
December 4, 2014
No Comments
The International Certified Floorcovering Installers Association (CFI) and Floor Installation Association of North America (FIANA) recently held their first, and only, joint convention in New Orleans.


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CarpetsPlus ColorTile Summit

CarpetsPlus Summit Has Members Teaching Members

Matthew Spieler
Matthew Spieler
December 4, 2014
No Comments
When it comes to buying groups, franchises or co-ops, conventions are generally the one way for the corporate entity to gather the members in one location and lay out the company’s agenda for the next six to 12 months.


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SURFACES Trade Show 2015

Surfaces 2015 Preview

Matthew Spieler
Matthew Spieler
December 4, 2014
No Comments
The 2015 edition of The International Surface Event (TISE) in Las Vegas will once again feature the combination of SURFACES, StoneExpo/Marmomacc Americas and TileExpo, but as is usually the case with the industry’s largest all-encompassing trade show in North America there’s a whole lot more for participants to seek their teeth into.


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Pak-Lite low profile fanfold product

The Importance of Underlayments with Laminate

Matthew Spieler
Matthew Spieler
December 4, 2014
No Comments
From the beginning, laminate products have had a reputation of having a “hollow” sound when walked upon.


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Laminate Products

Dealers’ Secrets for Selling Laminate

Danielle Clair
Danielle Clair Simpson
December 4, 2014
No Comments
A Google search for “laminate retailers” will retrieve over a million results in about 30 seconds.


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What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

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Shaw Flooring Network Retailers Report Post-Election Sales Surge

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Retailers Share Top Takeaways from Shaw Flooring Network Convention

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Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

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