Marketing for Flooring

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It has often been said that nowadays in order for a flooring store to be successful it needs to do more than just sell floors.

Upselling underlayment for new hard surface flooring is a win-win opportunity every salesperson should take advantage of as often as possible.

In today’s world, it is obvious innovation is at an all time high. The technology driving the development of products is advancing at such a rapid speed there seems to be a continuous cycle of introductions in most markets.

There was a time when just hanging an “open” sign on your store meant you would be successful.

If you travel about 28 miles northwest of Philadelphia, you’ll come upon the small town of Lansdale, Pa. And if you’re in the market for new floors, the locals will undoubtedly point you toward Broad Street, where Bee Jay Carpet One Floor & Home has been proudly doing business since 1975.

It is hard to argue that hardwood flooring, derived from rapidly renewable trees, is one of the greenest floor covering options available. But is it worth selling that aspect of the floor?

With one of its largest gatherings for a summer convention in recent years, Carpet One Floor & Home executives, along with those from its parent company, CCA Global Partners, not only celebrated but demonstrated to their members the power that can be garnered from partnerships.

Big Bob’s Flooring Outlet recently held its 20th annual convention in Kansas City, Mo.

A new approach and a whole new retail format has been rolled out by a growing and aggressive, Wichita-based, retailing and manufacturing father and son run company called CAP Carpet.

Last month I wrote about the power of a recipe. If you want to bake an incredible chocolate cake or apple pie, find and follow a great recipe. Abide closely to the directions; don’t deviate.