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Home » Topics » Columns

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Tanja Kern

Residential Flooring On Track for 2021

Tanja Kern Headshot 2023.png
Tanja Kern
December 7, 2020
No Comments
Like you, I cannot wait to close the book on 2020, and economists say we have a lot to look forward to for 2021.
Read More
failed shower installation

Can We Learn from Our Mistakes?

Scott Carothers 2025
Scott Carothers
December 2, 2020
No Comments
All of us make mistakes; it's going to happen, but the crucial point is how we handle them.
Read More
overcoming objections

The Likeability Series: Overcoming Objections in Flooring Sales

Buddy Wisdom
November 5, 2020
No Comments
In this article, we discuss how to overcome objections in a way that builds rapport with the customer.
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ceramic tile

A Conversation with Arley Wholesale's Scott Levy

Dave Foster
Dave Foster
November 2, 2020
No Comments
We had an opportunity to sit down with Scott Levy, president of Arley Wholesale, a leading importer and East Coast distributor of ceramic tile, stone and sundries. Realizing that distributors perform unique tasks, many of which are on the international stage, our goal was to gain some insight into these tasks and how the company dealt with them in the midst of this never-before-experienced lockdown.
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Tanja Kern

Flooring Dealers Face the Future with Realistic Optimism

Tanja Kern Headshot 2023.png
Tanja Kern
November 2, 2020
No Comments
Despite this year’s challenges, flooring dealers at the National Floorcovering Alliance (NFA) fall convention were optimistic about what the future of retail holds—not one member said to me that they were looking to get out of the flooring business.
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Got You Floored showroom

What Does Your Property Say About Your Flooring Business?

Matt Ketterman
Matt Ketterman
October 7, 2020
No Comments
Whether we realize it or not, our customers are judging us by the house we keep.
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virtual meetings

Virtual Brainstorming Helps Flooring Contractors Navigate Challenges

Geoff Gordon
Geoff Gordon
October 7, 2020
No Comments
Running a small business is tough enough in good times, but when the economy slows down, it becomes even more challenging.
Read More
Examples of notched-back and flat-back mortar troweling

Back Buttering Tile is Going Away

Scott Carothers 2025
Scott Carothers
October 5, 2020
No Comments

Don’t get all bent out of shape over the statement that back buttering tile is going away. The term is going away, but the process is here to stay.


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design of office spaces

Trends Guiding the Future of Office Space

Dave Foster
Dave Foster
October 5, 2020
No Comments

We sought out Tom Pendley, president of Mannington Commercial, to look into some of the potential long-term changes that will impact the design of future office spaces, as well as spaces in other commercial structures.


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Tanja Kern

An Incentive to Recruit More Flooring Installers

Tanja Kern Headshot 2023.png
Tanja Kern
October 5, 2020
No Comments

The retailer, who has built a business with annual revenues around $20 million, has developed an innovative plan to develop more qualified flooring installers.


Read More
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