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NWFA conducts flooring installation training

Flooring Installation Outlook Just Got Better

Santiago Montero
Sandy Montero
March 31, 2020
You don’t need me to tell you how bad the installation crisis is. But maybe I can share with you some of the things I’ve been hearing that are giving me a more hopeful outlook.
Read More
Got You Floored mug

How Flooring Retailers and Manufacturers Can Build Brand Loyalty

Matt Ketterman
Matt Ketterman
March 31, 2020
In this column, I’ll share a few ways to build brand loyalty that have worked for Got You Floored.
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sales tips

Flooring Salespeople Should Ask for the Order

Buddy Wisdom
March 31, 2020
Asking for the order after an effective sales presentation would seem to be a common-sense concept. Yet many salespeople are reluctant to do so.
Read More
Tarkett's New Showroom in New York City

Trends Impacting the General Contractor and Professional Flooring Contractor

Mark Bischoff
Mark Bischoff
March 30, 2020
Total construction starts are expected to reach $776 billion in value for 2020.
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CTEF Tile Tip: Who Dictates Proper Tile Installation?

Scott Carothers 2025
Scott Carothers
March 27, 2020
When we ask who has the last word in the use of tile-related products or procedures, we need to begin with a firm foundation.
Read More
Floor Covering Education Foundation (FCEF)

Initiative to Tackle Flooring Installer Shortage

Dave Foster
Dave Foster
March 18, 2020
The World Floor Covering Association (WFCA) recently announced an initiative to deal with and reduce the industry-wide installer shortage.
Read More
Tanja Kern

Recapping Flooring Conventions

Tanja Kern Headshot 2023.png
Tanja Kern
March 18, 2020
It's been a busy first quarter. Aren’t you all feeling the same?
Read More
handling customer complaints

Managing Customer Complaints

Buddy Wisdom
February 14, 2020
The sales world has exhausted an incompatible amount of effort tutoring salespeople on how to get sales and new clients; however, extremely little is ever said about being focused on continuing these relationships.
Read More
retail displays

Laying Out Your Sales Floor: A Conversation with Jim Buckles

Dave Foster
Dave Foster
February 14, 2020
As competition gets sharper and as big box stores become more aggressive, independents need to explore every possible facet of their businesses for ways of achieving advantage in order to help them compete at least as effectively and as profitably as their competition.
Read More
San Ysidro Land Port of Entry

People-centric Approach Helps Flooring Contractor to Flourish

Christian Brothers Flooring & Interiors creates a culture based on relationships, integrity, details and excellence
Brian Boek
Brian Boek
February 13, 2020
When people are valued and a serve-others mentality is at the forefront, profits follow.
Read More
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