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CTEF Tile Tip: When in Doubt, Grout

Scott Carothers 2025
Scott Carothers
October 15, 2019
Grout has a specific function and when used correctly, it does a great job. Unfortunately, too many tile placers seem to be unclear where grout is to be used and where it should not to be used.
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Tanja Kern

Helping Those in Need: The Flooring Industry Gives Back

Tanja Kern Headshot 2023.png
Tanja Kern
October 7, 2019
The flooring industry is doing so much more than creating beautiful interiors.
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texting

How to Market Using Text Messaging

Irene Williams
Irene Williams
September 26, 2019
Data reveals that consumers are surprisingly receptive to engaging with businesses via text messages.
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selling to different personality types

Flooring Sales Tip: Empathetic Selling Personality Types

Buddy Wisdom
September 26, 2019
Previously, we examined two of the four basic personality types: the Director and the Analytical. This issue will discuss the remaining two personality types referred to as the Socializer and the Amiable.
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organizational chart

Organizational Charts: A History Lesson or A Road Map to the Future?

Matt Ketterman
Matt Ketterman
September 23, 2019
When was the last time you reviewed your organizational chart? It may be time to dust it off and take a look.
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wood-look tile

Seizing Education Opportunities: A Conversation with Nyle Wadford

Dave Foster
Dave Foster
September 23, 2019
We recently had an opportunity to sit down with Nyle Wadford, president of Neuse Tile Service, a ceramic contracting organization that has been installing tile for more than 50 years.
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Prato SPC large range plank

Why Today's Consumer Doesn't Have to Sacrifice Style for Function in Flooring

Meghan Dominie
Meghan Dominie
September 23, 2019
In recent years, more and more amazing products have been introduced to the market that achieve both function and style.
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Tanja Kern

Voices of the Flooring Industry

Tanja Kern Headshot 2023.png
Tanja Kern
September 19, 2019
To expand our reach, and to gain an even broader perspective, Floor Trends has built a small army of editors, contributing writers and columnists who are eager to share what they are learning out in the field.
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standing out from competition

Sandy Says: Profound Changes Ahead for the Flooring Industry

Santiago Montero
Sandy Montero
September 19, 2019
The flooring industry faces some tough headwinds. I've had the good fortune to speak with literally hundreds of flooring retailers and manufacturers over the course of my career, and I'd like to share with you what I've learned from them.
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tile installation failure

CTEF Tile Tip: Fix That Lack of Mortar Coverage

Scott Carothers 2025
Scott Carothers
September 11, 2019
This space has devoted a lot of words to the topic of mortar coverage—or should I say, the lack thereof?
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