Say the word commercial and most people immediately think of those two-minute breaks between their favorite TV shows to run to the restroom or grab a bite to eat, and more recently, the 15 to 30 second spots prior to watching that video of a cat doing something cute.
With the popularity of large-format tile continuing to grow comes the necessity of providing an adequate supply of thin-bed or medium-bed mortar to properly support and bond the tile. The question is, which trowel notch works best?
Pavilion Floors came to life a little over 10 years ago in 2003 with a very small startup staff. I brought 25 years of flooring knowledge to the table and a four-generation family history in the flooring industry dating back to the Mohawk/Bigelow carpet mills of upstate New York, but I knew that would not be enough.
There is no hiding the fact the two main areas I train on are customer relation selling skills and product knowledge. Learning and understanding these two aspects alone can make you a top sales advisor in our industry.
If you haven’t had the chance to go to Domotex asia/ChinaFloor (DACF) you need to add it to your bucket list. I just had the opportunity to attend this show for the fifth time and I never cease to be amazed by the energy, the evolution and the innovation this event demonstrates each year.
It took an act as drastic as the Great Recession to happen for many Americans to realize one of the country’s greatest strengths—manufacturing, which leads to innovation and progress—had eroded away over the previous 30 or so years as companies went to far off places to produce their goods for lower costs and, in many cases, lower quality.
If you are going to spend any time on social media then make Google + your top priority. The social media platform will pay off by attracting local customers to your store locations.
So, 2014 is in full swing and by now, you probably have a solid idea about your marketing initiatives for the coming year. With more pressure being placed on marketing executives to do more with less, a sound digital strategy will definitely work harder for your brand than most traditional methods (i.e. print advertising, mailings etc).
Throughout my career in retail flooring sales I’ve worked for several companies and each had its own way of presenting product and installation pricing.
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