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Home » marketing and sales

Articles Tagged with ''marketing and sales''

Commercial Sector Driving the Industry

Matthew Spieler
June 10, 2015
While the economy in general continues to move at a sluggish pace thanks to the new single-family housing and remodeling segments sloshing along for various reasons we won’t get into here, the commercial industry keeps chugging along.


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Brian Gracon: Assessing Training Needs by Assessing People Skills

Dave Foster
Dave Foster
June 10, 2015
Based on the turnout at TISE, Coverings and the other industry events so far this year I’d say training is more popular than ever.


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Industry Comes Together to Support FCIF; Honor WFCA Hall of Fame Inductees

Matthew Spieler
May 7, 2015
Flooring professionals from all levels of the industry came together at the Waldorf Astoria in New York for a black tie event to help raise funds and awareness for the Floor Covering Industry Foundation (FCIF).


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Offering Finance Can Help Boost Sales

Matthew Spieler
May 7, 2015
Despite all that has happened with the economy over the last eight or so years one thing has continued to remain: The desire by consumers to purchase items on credit—especially when it comes to large ticket items such as flooring.


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Selling in Today’s Retail Environment

The Wolf of Wall Street

Warren Tyler
May 7, 2015
If your customers buy two rooms from you, can you provide flooring for the rest of the house free and make a profit?


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The Trusted Sales Advisor

Competition Ends At Home

Kelly Kramer
May 7, 2015
Throughout my career as a retail sales advisor, manufacturer representative, and educational writer for the flooring industry, I’ve worked hard not to use negatives about my competition to influence a purchase in my direction.


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CarpetsPlus ColorTile’s Ron Dunn: Making the Best of Any Situation

Dave Foster
Dave Foster
May 7, 2015
The buying groups, marketing groups or whatever they’re called these days in the floor covering industry have been an extremely valuable adjunct to the business.


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INSTALL Leadership Conference: More Certified Contractors Sought

Michael Chmielecki
Michael Chmielecki
May 7, 2015
INSTALL (International Standards and Training Alliance) issued what it called a “call to arms” to contractor members at its three-day 2015 Floorcovering Leadership Conference, which carried the theme of “The Future in Flooring” at the United Brotherhood of Carpenters (UBC) International Training Center in Las Vegas.


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FCICA Event Sees Record Attendance As Commercial Business Booms

Michael Chmielecki
Michael Chmielecki
May 7, 2015
A record 170 attendees visited San Diego for the FCICA 2015 Annual Meeting, “Riding the Wave of Success.”


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Retailer Forum: Dealers Discuss Their Use of Financing

Matthew Spieler
May 7, 2015
The following is part of a continuing series of retailer and contractor forums Floor Trends is doing over the course of the year.


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