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Customer interests

Flooring Retailer Basics

Warren Tyler
June 15, 2016

The basics of salesmanship can’t be reviewed enough.


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in-home flooring estimate

Closing In-Home Flooring Estimates

Kelly Kramer
June 15, 2016
Throughout my 30-plus years as a floor covering retail sales advisor, store manager, company owner, sales / product knowledge trainer, manufacturer’s representative, columnist, author, inventor (layout tool) and consumer advocate, I’ve worked to perfect the positive buying experience for my future buyers.
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Armstrong's Two Step resilient sheet

Flooring Samples: Another Point of View

Buddy Wisdom
June 15, 2016

A few words about samples loaned out to customers: There is a lot of disagreement as to whether sending samples home with the customer is in the retailer’s best interest.


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Leave of Absence

Matthew Spieler
May 18, 2016

The flooring industry is still very much a people industry. People design the products, people distribute them, they sell them—to people—and, lastly, people install the goods.


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Advanced Certifications for Tile Installers testing at Coverings

The Retail Flooring Training Revolution

Warren Tyler
May 16, 2016
From 1985 until my unforeseen double heart valve replacement in 2010, most of my peers considered me the premier sales trainer in the industry.
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Ron Van Gelderen

April 2016 Flooring Industry News

April 27, 2016
See some of April's top headlines.
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flooring samples

Flooring Sales Tip: The Power of the 'T.O.'

Buddy Wisdom
April 1, 2016
I have a confession to make. I have done (and am done) with telemarketing.
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Installation demonstration at TISE

The Other Half of the Flooring Sale

Warren Tyler
April 1, 2016
Many customer complaints can easily be avoided during the sale if she knows what to expect.
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Big boxes fall short in pricing higher-end flooring

Small Boxes Should Always Beat the Big Boxes

Kelly Kramer
April 1, 2016
Every day I thank my lucky stars that my retail “small box” store is located between two “big boxes.”
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Custom logo for Cornwall Terrace Elementary School

Contractors Corner: Behind the Latest Technologies are (Well-Trained) People

Michael Collier
April 1, 2016
Peter Drucker once wrote, “Identify the future that has already happened.” For my money, that future has transformed not just our industry, but all industries and all markets.
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