Floor Trends reached out to Tressa Samdal, VP of marketing for E.J. Welch Company, for a brief follow-up interview in the wake of the pandemic to see what has changed since we last spoke to her and ask what advice she would give to other women working their way up through the industry.
Five hundred members of Flooring America, Flooring Canada and The Floor Trader learn the latest strategies to drive growth and market differentiation for independent flooring retailers.
The 2018 Southeast Flooring Market, which took place January 3-4 at the Cobb Galleria Centre, reported double the number of 2017 exhibiting companies and a 52% buyer attendance increase year over year.
Armstrong Floor Products is launching a new Advertising & Promotion Center (APC) as part of a multifaceted one-stop marketing hub created to give flooring retailers a competitive edge with tools and merchandising designed to close the sale and help drive more consumers to their front doors, according to the company.
When it comes to retailers getting the most out of their local community’s consumer home shows, Howie Stein, president of Eddy’s Flooring America in Worcester, Mass., is behind some of the most unique home show exhibits end users on the East Coast—or anywhere for that matter—have ever seen.
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