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Home » Topics » Columns

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brand marketing

How to Establish a Brand in Your Local Market

Dave Foster
Dave Foster
December 6, 2021
No Comments
Derrick Daye, managing partner of The Blake Project, shares how to differentiate your flooring business.
Read More
pricing for commercial flooring projects

It’s Time for Square Foot Pricing in Commercial Flooring

Geoff Gordon
Geoff Gordon
December 2, 2021
No Comments

Projects now have complicated flooring schemes that rely on multiple product types such as ceramic tile, LVT, rubber tile etc. that are all sold by the square foot. 


Read More
cracked grout in a shower corner

When to Use Grout or Sealant at Inside Corners on Tile Installations

Scott Carothers 2025
Scott Carothers
November 22, 2021
No Comments

Grout goes in the grout joints and sealant goes in the locations designated as movement accommodation joints by the design professional or engineer, but sometimes it doesn’t work out as planned.


Read More
Nonn’s Flooring's new Milwaukee, Wisconsin showroom

Designing Your Flooring Showroom: The Goldie Locks Method

Paul AC Dominie
November 17, 2021
No Comments

Retail consultant Paul Dominie offers insight on the best flooring showroom layouts.


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How to Use Television to Increase Brand Awareness

How to Use Television to Increase Brand Awareness

Katie Rork
Katie Rork
November 11, 2021
No Comments

Grigsby's Carpet, Tile and Hardwood in Tulsa, Oklahoma, is using television advertising and content marketing to drive brand awareness.


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Floor Covering Education Foundation

How to Resolve the Industry’s Installation Problems

A Conversation with FCEF’s Jim Aaron and Don Roberts
Dave Foster
Dave Foster
November 4, 2021
No Comments

The Floor Covering Education Foundation (FCEF) is a nonprofit dedicated to eliminating the crisis in the floor covering industry caused by the lack of qualified and trained installers.


Read More
Tanja Kern

A New Way to Earn CEUs: Floor Trends' Academy of Digital Learning

Tanja Kern Headshot 2023.png
Tanja Kern
November 1, 2021
No Comments

New innovations in aesthetic designs, pet- and kid-friendly surfaces, sustainability and health all become appealing as the world navigates the transformation of spaces in a world still grappling with pandemic procedures. Despite the challenges—and perhaps because of them—the flooring industry has stepped up to find solutions.


Read More
wood-look tile

This Time the Tile Install Worked, But Beware

Scott Carothers 2025
Scott Carothers
October 3, 2021
No Comments

Many times, when ceramic tile is installed, we, as installers, may not use all of the tile industry standards to our best advantage. These standards can be the installer’s best friend when assisting the consumer, whether residential or commercial, in deciding the grout joint size and pattern.


Read More
NFA 30th Anniversary

NFA 30th Anniversary: A Look at Leaders in Flooring Retail

Tanja Kern Headshot 2023.png
Tanja Kern
October 1, 2021
No Comments
The National Floorcovering Alliance is celebrating 30 years.
Read More
distribution

Shifts in the Flooring Industry’s Supply Chain

Dave Foster
Dave Foster
September 14, 2021
No Comments
Dan Martin, CEO of Xpress Global Systems, shares insight on the future of fleet collaboration, the growth of carpet deliveries, and autonomous vehicles.
Read More
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