I find it fascinating to listen to and read what other people have to say about social media, especially when they are trying to tell you why or why not it is something in which a business should invest any of its time and resources. First, let me make it perfectly clear I’m by no means proclaiming myself as some sort of expert on how to use the growing number of social media platforms out there. I am saying that I do recognize when you truly understand what exactly social media is you will understand as a businessperson—be it residential or commercial—why your company must be engaged in it.
The topic of spot bonding floor tile was covered in CTEF Tile Tip about a year ago, and one would think the installers that utilize this technique would heed the warning and stop installing tile in this way. Unfortunately, that has not happened.
Many consumers, builders and even some tile installers share the mistaken idea that natural stone tile products may be installed on the floor in the same way as is ceramic tile.
We recently had the pleasure of speaking with Joni Rocco, one of the owners of Artistic Floors by Design, a Colorado-based company and recipient of the prestigious “Best Residential Hardwood Installation Award” in 2014 and the “Designer’s Choice Award” in 2012, both part of the Wood Floor of the Year competition sponsored by the National Wood Flooring Association (NWFA).
When Beatty Floors was founded in 1929, Vancouver (located in British Columbia, Canada) was a small town with dirt and cobblestone roads and limited economic development.
During the course of my nearly 22 years of writing and reporting for this industry, I’ve been to countless residential and commercial trade shows, conventions, meetings, etc., not to mention on a daily basis being able to communicate with people throughout the country from every level and sector of the industry.
Most years I attend both the winter and summer Carpet One conventions, which, by the way, are extremely well produced affairs that rival the production of anything that the people in Hollywood can put together.
I’ve been writing for the trade press for nearly 30 years and never noticed during this time the most important element of selling is used in almost every human interaction.