While reading many books written by top professional salespeople, a common thread appears: All sales conversations begin with any subject except the product they’re selling and continue that way until the customer changes the flow.
While the economy in general continues to move at a sluggish pace thanks to the new single-family housing and remodeling segments sloshing along for various reasons we won’t get into here, the commercial industry keeps chugging along.
Despite all that has happened with the economy over the last eight or so years one thing has continued to remain: The desire by consumers to purchase items on credit—especially when it comes to large ticket items such as flooring.